Social Media Academy - EN

Building expertise through custom social learning

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The Social Media Academy is a scalable and fully customised program designed to solidify your team’s knowledge and help you develop and deliver a full-funnel strategy for your business.

Designed with maximum flexibility, it can run for weeks or months, covering any of the major social platforms, including Facebook, LinkedIn, Instagram, Twitter, Pinterest, Snapchat, and TikTok.

7

Major platforms covered including Facebook, LinkedIn, Instagram, and TikTok

200+

Major platforms covered including Facebook, LinkedIn, Instagram, and TikTok

14+

Major platforms covered including Facebook, LinkedIn, Instagram, and TikTok

For agencies and professionals needing expert strategy to boost social media success

The Social Media Academy is aimed at organisations of any size that want to achieve success by boosting their social media strategy. It's fully customisable and designed with flexibility in mind. It is perfect for PR professionals and anyone working in social media or digital marketing. This large-scale solution will solidify their knowledge of key social media platforms and teach them how to market your business.

Walk away with the ability to:

  • Use each social media platform to reach audiences.
  • Develop a robust, full-funnel social media plan using research technologies.
  • Build creative content experiences for audiences.
  • Execute paid, owned and earned campaigns.
  • Make recommendations on how paid ties into your organisation's broader plan.
  • Build a full-funnel measurement solution to report on social media activity.

Walk away with actionable, full-funnel strategy

Full-funnel strategy development

Full-funnel strategy development

We will help you integrate your learners’ needs to develop and deliver a robust, full-funnel strategy for your business.

Taught by award-winners

Taught by award-winners

Your customised program will be led by a host of award-winning practitioners who are perfectly placed to teach your employees fundamental digital marketing skills.

Practical, high-impact skills

Practical, high-impact skills

Learners gain the ability to build creative content experiences for audiences, execute paid, owned, and earned campaigns, and build a full-funnel measurement solution.

Seamless certification path

Seamless certification path

We can adjust your tailor-made curriculum to align with platform certifications such as Meta Blueprint and LinkedIn, supporting official recognition of skills.

How to get started

How we'll tailor your academy programme

The Social Media Academy is built for flexibility, ensuring the program perfectly fits your strategic outcomes.

1. Define platform and duration

You choose which of the major social platforms (Facebook, LinkedIn, Instagram, Twitter, Pinterest, Snapchat, TikTok) the academy will cover. You can also tailor the length and number of sessions—the program can run for weeks or months, depending on your requirements.

1. Define platform and duration

2. Customise the content and modules

We will work with you to integrate your learners' needs and identify the key outcomes you want to achieve. You can choose to combine multiple disciplines to create a tailor-made curriculum.

2. Customise the content and modules

3. Align with certification and outcomes

If you are looking to get your team certified, we can adjust your tailor-made curriculum to align with platform certifications such as Meta Blueprint and LinkedIn. Learners will leave with the ability to use each social media platform to reach audiences, develop a robust, full-funnel social media plan, and build a full-funnel measurement solution.

3. Align with certification and outcomes

Meet the experts

Your customised Social Media Academy programme will be led by a host of award-winning practitioners who are perfectly placed to teach your employees fundamental digital marketing skills and support them in developing their own social media plan.

Frequently Asked Questions

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