Social Media Advertising

Both business-to-consumer and business-to-business brands are increasingly using paid social to help them reach their target audience so that they can achieve their business and marketing objectives.

This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, TikTok and LinkedIn.

Led by one of our expert social media professionals, the session will help you get to grips with building campaigns supported by AI features on each platform. You’ll also discover which ad formats you should choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals, and, by the end of the session, you’ll know step by step how to build an audience for success. You'll also learn about the latest AI-powered automated ad tools, such as Meta’s Advantage+ and TikTok’s Smart+, designed to simplify campaign creation, enhance targeting, and optimize performance.

Our Social Media Advertising course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.