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Google Marketing Platform Principles

Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.

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COURSE OVERVIEW

1 day course
Certificate of Attendance
In-Person,Live Online, Private
In Person
Face to face, interactive classroom sessions run from our training centre in The Shard, London.
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

This one-day course will give you a high-level strategic understanding of how to maximize Display & Video 360, Search Ads 360 and the Analytics products within the Google Marketing Platform.

We'll cover how each product works, their benefits, and how they best work together to meet your business and marketing needs. At the end of the course, you should feel confident with having a top level overview of what each product does and how it can help your business grow.

Our Google Marketing Platform Principles course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

What you’ll learn

By the end of this course, you will be able to:

Configure your Google Analytics 4 account following the best practices from Google
Create custom definitions and user properties for your reports
Audit any existing Google Analytics account

Implement advanced features such as custom events, user ID and data import
Plan events and parameters

Course agenda

Introduction and Overview of the Key Technologies

Overview of the Google Marketing Platform
Programmatic Media and Creative solutions in Google Marketing Platform
Display and Video 360: Campaigns module, Audiences module, Creative module, Inventory module & Insights module
Campaign Manager: ad serving principles, tags, pixels, floodlights, reporting and attribution capabilities
Search Ads 360: benefits, bidding and optimization models, measurement and reporting capabilities
Studio: Rich Media and Dynamic creative capabilities

Google Analytics 4 Unique Features & Unsampled Data

Google Analytics fundamental principles
GA4 feature benefits
Data limits and unsampled data

Integrations

The BigQuery integration overview
The Google Marketing Platform reporting, attribution and audience sharing integration

Who it's for

This course is ideal if you want to gain a better understanding of how to tactically use the advertising and analytics solutions within the Google Marketing Platform.

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Who are you booking for?

Myself or a small group (1-4 people)

Ideal for individuals and a small group

A team or large group (5+ people)

Ideal for individuals and a small group

Myself or a small group (1-4 people)

Ideal for individuals and a small group

A team or large group (5+ people)

Ideal for individuals and a small group

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