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Conversion Optimisation

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

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COURSE OVERVIEW

1 day course
Certificate of Attendance
Live Online, Private
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

On this course, we’ll help you optimize your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.

During the session, we’ll teach you how to optimize conversion rates, and also discuss how to optimize the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analyzing and improving all areas of your site.

Our Conversion Optimisation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

What you’ll learn

By the end of this course, you will be able to:

Develop your own cost-effective CRO strategy
Use qualitative and quantitative insights gathering
Describe the different testing approaches and methodologies

Understand the end-to-end dashboard planning process, including KPI setting and wireframing
Translate insights into actionable optimization recommendations

Course agenda

Introduction to Conversion Optimization

What is conversion optimization?
Introduction to testing approaches and methodologies
Clear definition of business goals and KPIs you want to improve

Tested & Proven Optimization Methodology

Test scheduling and timeline
Web analytics and important metrics
Live user testing and tools
Segmentation, behavioral and technology-based testing
Wire-framing
Introduction to different testing tools
Results monitoring and analysis

CRO Tools & Proven Strategies

User discovery and personal targeting
Landing page and eCommerce considerations

Who it's for

If you’re either responsible for optimizing your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.

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Who are you booking for?

Myself or a small group (1-4 people)

Ideal for individuals and a small group

A team or large group (5+ people)

Ideal for individuals and a small group

Myself or a small group (1-4 people)

Ideal for individuals and a small group

A team or large group (5+ people)

Ideal for individuals and a small group

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