COURSE SPOT - P5 - Buy 2 Get 1 Free
Conversion Optimisation
Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
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Course - P5 -Buy 2, Get 1 Free on all courses ends soon
COURSE OVERVIEW
1 day course
Certificate of Attendance
Private
On this course, we’ll help you optimize your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.
During the session, we’ll teach you how to optimize conversion rates, and also discuss how to optimize the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analyzing and improving all areas of your site.
Our Conversion Optimisation course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
- Develop your own cost-effective CRO strategy
- Use qualitative and quantitative insights gathering
- Describe the different testing approaches and methodologies
- Understand the end-to-end dashboard planning process, including KPI setting and wireframing
- Translate insights into actionable optimization recommendations
Course agenda
Introduction to Conversion Optimization
- What is conversion optimization?
- Introduction to testing approaches and methodologies
- Clear definition of business goals and KPIs you want to improve
Tested & Proven Optimization Methodology
- Test scheduling and timeline
- Web analytics and important metrics
- Live user testing and tools
- Segmentation, behavioral and technology-based testing
- Wire-framing
- Introduction to different testing tools
- Results monitoring and analysis
CRO Tools & Proven Strategies
- User discovery and personal targeting
- Landing page and eCommerce considerations
Who it's for
If you’re either responsible for optimizing your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.
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Standard or customised agenda?
Same expert-led private training, delivered the way that’s best for you. Choose from our instantly bookable standard course agenda, or build one tailored to your team. More about private learning.
Customised Private Agenda
For larger teams needing a bespoke agenda built around their goals and delivered live online or in person at a location of your choice. Get in touch to scope it out with our sales team.
- More than 12 people...
- Over one or several dates...
- Bespoke content...