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COURSE OVERVIEW

  • icon 1/2 day course
  • icon Certificate of Attendance
  • iconPrivate
    info-icon

Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimize the use of analytics tools and processes within their organisations.

This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organization, or teams uncertain about assigning administrative roles for their analytics tools.

By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimize organizational resources for improved analytics outcomes.

Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.

What you’ll learn

By the end of this course, you will be able to:

  • Understand the importance of ongoing, collaborative governance of your analytics tools
  • Optimize the size and content of Google Tag Manager containers to minimize data leakage and impact on site speed
  • Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
  • Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved

Course agenda

Introduction to Analytics Governance

  • Defining analytics governance
  • Importance of analytics governance

The Key to Successful Analytics Governance

  • Developing an analytics governance strategy
  • Tips for getting buy-in and collaboration
  • Hands-on exercise: Draft strategy document

GMP Governance Features

  • User access controls
  • Alerting
  • Change logs

Principles of GTM Container Optimisation

  • GTM-specific governance features
  • Alignment with wider governance strategy
  • Hands-on exercise: develop your own GTM change management process

Who it's for

This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organization. You and your team might be key decision-makers, data protection officers, or information security officers.

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Standard or customised agenda?

Same expert-led private training, delivered the way that’s best for you. Choose from our instantly bookable standard course agenda, or build one tailored to your team. More about private learning.

Customised Private Agenda

For larger teams needing a bespoke agenda built around their goals and delivered live online or in person at a location of your choice. Get in touch to scope it out with our sales team.

  • More than 12 people...
  • Over one or several dates...
  • Bespoke content...

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