COURSE SPOT - P5 - Buy 2 Get 1 Free
Digital Marketing Bootcamp
Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.
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Course Overview
5 day course
Certificate of Attendance
Private
Ready to become a confident, full-stack digital marketer? This immersive five-day bootcamp is designed to transform beginners into well-rounded marketing professionals.
Covering everything from digital strategy, SEO, and PPC to social media, email marketing, and analytics, this course offers a fast-tracked learning experience grounded in real-world application.
Through a blend of lectures, group exercises, and hands-on projects, you’ll develop the skills and confidence to plan, execute, and measure integrated digital campaigns. Ideal for those entering the digital marketing field or professionals looking for a comprehensive refresher, the bootcamp concludes with a capstone project and optional certification.
Our Digital Marketing Bootcamp is available as a private training session that can be delivered live online or at a location of your choice in the UK.
What you'll learn
By the end of this course, you will be able to:
- Develop and implement digital marketing strategies
- Analyse and optimise campaign performance
- Utilise various digital marketing channels effectively
- Stay updated with the latest digital marketing trends
Course agenda
Introduction to Digital Marketing Today
- What is digital marketing in 2025?
- The shift from traditional to digital
- Core principles of effective marketing
- Branding vs performance
Digital Strategy & The Funnel
- The modern funnel
- Aligning goals with funnel stages
- Key digital channels and how they fit
Setting Digital Objectives
- SMART goals and OKRs
- Funnel-based goal planning
- Audience segmentation basics
Digital Media Planning
- Campaign planning from top to bottom
- Budget allocation by funnel change
- Timelines, creative assets, cross-channel coordination
Search Engine Optimisation (SEO)
- How search engines evaluate content in 2025
- Keyword and content research
- On-page and technical SEO fundamentals
- Common SEO objectives: traffic, rankings, conversions
Organic Social Media
- Platform overview: TikTok, Instagram, LinkedIn, Threads
- The strategic role of organic in 2025
- Humanising your brand
- Trust-building and community engagement
Paid Social Media Advertising
- Platforms: Meta, TikTok, LinkedIn
- Ad formats
- Budgeting and bidding strategies
Paid Search Advertising (PPC)
- Google Search Ads and Performance Max
- Keyword match types and search intent
- Ad copywriting and extensions
- Bidding strategies and campaign structure
Display & Video Advertising
- Google Display Network (GDN) basics
- Targeting: custom intent, in-market, affinity
- YouTube Ads: Shorts, skippables, bumpers
- Programmatic advertising overview
Introduction to Google Analytics 4 (GA4)
- Event-based tracking and setup
- Conversion tracking essentials
- Creating reports and exploring user paths
Audience Targeting & Data Strategy
- First-party vs third-party vs zero-party data
- Behavioural vs contextual targeting
- Building & activating segments in paid platforms
Emerging Tools & Trends
Who it's for
It’s perfect for:
- Aspiring digital marketers
- Professionals seeking a comprehensive understanding of digital marketing
- Entrepreneurs looking to enhance their online presence
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Standard or customised agenda?
Same expert-led private training, delivered the way that’s best for you. Choose from our instantly bookable standard course agenda, or build one tailored to your team. More about private learning.
Customised Private Agenda
For larger teams needing a bespoke agenda built around their goals and delivered live online or in person at a location of your choice. Get in touch to scope it out with our sales team.
- More than 12 people...
- Over one or several dates...
- Bespoke content...
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